about

Sunrise Labs is my product studio in San Francisco.

It started as a place to teach myself the new way of building. I built small software products because software gave me the fastest loop: have an idea, prototype it with AI, ship a working version, find the rough edges, and learn what changes when one person can build with a much larger set of tools.

That chapter was not about scale. It was about reps.

Now I'm pointing those reps back at the work I've spent most of my career doing: designing consumer products for families.

The current focus is home life. Families carry a lot of invisible work: meals, routines, reminders, sleep, safety, comfort, care. The home should help with more of that work, without asking people to manage another app, rule, or dashboard.

AI makes that feel newly possible. Not because the home needs more technology for its own sake, but because products can finally understand more context, adapt to the household, and show up at the moment they're useful.

Sunrise Labs is building toward that future one useful room at a time.

For personal writing and background, visit jamessheath.com.

say hi: mornin@sunriselabs.ai. that's me.